Empowered Well-Being Counseling
Client
Empowered Well-Being Counseling, LLC
Roles
Brand Strategist // Graphic Designer
Problem
Traditional psychotherapy branding often feels clinical or impersonal, missing the warmth and reassurance clients seek from their therapists. Empowered Well-Being Counseling, LLC needed branding direction that embodied the depth of the relationship a client could come to expect from their counseling sessions— creating a sense of trust and calm from the first interaction.
Goal
Create a basic brand, including a logo, that represents the therapeutic experience that a client could expect at Empowered Well-Being Counseling: inviting, safe, and reviving.
Brand Colors
Action
Chamomile is the main visual within the brand. It is a known symbol of relaxation and rest in modern times, largely due to the popularity of chamomile tea. Historically however, it was known as a symbol of resilience due to its abilities to grow in extremely adverse conditions. Shakespeare referenced this hardiness in Henry IV: “Through the chamomile, the more it is trodden on, the faster it grows…”
The logo's symmetrical design and rising sun motif suggest rebirth and stability. The brand color palette is simple. Deep blues create serenity, while golden yellow represents enlightenment in the brand's minimal color palette.
